Lovemarks: Loyalty Beyond Reason

Saatchi & Saatchi has a site called Lovemarks, about brand fanaticism and what creates it. What you might expect to be a dry marketing exercise turns into something completely different whey you see their lists and realize that anything, and anyone, can be considered a brand… and a lovemark. Peruse the list, and vote ‘love it’ or ‘lose it’ to the entries there, or nominate your own favorite lovemark.

The coolest part of the whole site is the Lovemark Profiler: a list of questions to determine if your fave is really a lovemark.

The Profiler is really telling (and mad lib-funny) when you put someone’s name in the blank.

0 Responses to “Lovemarks: Loyalty Beyond Reason”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Billy’s Sorted Past

Technorati Authority

In you I find proof...

  • 558,124

%d bloggers like this: